FOR GYM OWNERS, MARTIAL ARTS DOJOS, DANCE STUDIOS, YOGA, PILATES & CROSSFIT
Websites for Gyms, Yoga, Dance and Martial Arts Academies. Online Enrolment, Multi-Programme Pages, Photo Gallery. No Monthly Fee.
Your phone rings during training. New members try to enrol through Instagram DMs. Someone Googles "BJJ classes near me" or "yoga studio Lisbon" and your competitor's site comes up first. Until you have a site that works while you are on the mat, you are losing members every week.
Sound familiar?
- An adult member messages Saturday morning asking "what time is the BJJ class today?" or "is the 7pm yoga still on?" You are inside teaching. You don't reply. They decide not to come. Next week they try the other gym.
- A new student finds you on Instagram and tries to sign up by DM. The message gets buried under 200 unread. The enrolment window closes. They sign up at a studio that has a real website.
- Someone searches "yoga classes near me", "kids martial arts" or "crossfit box [your city]" on Google. Your competitor, with an indexed site and proper schema, appears at the top. You are not in the results. They walk into the other academy.
What we build for you
An identity page that does the explaining for you
A dedicated section that introduces the academy: who you are, your method, the disciplines you run, what makes you different from the chain gym down the road. New visitors land, read it once, and arrive at the trial already convinced. No more typing the same intro into Instagram DMs.
One page per programme, organised by class type and level
Each programme gets a clear card and its own page: description, age group or skill level, what students learn, weekly schedule and a button to enquire. Whether someone is looking for adult BJJ, kids dance, beginner yoga or pilates, they land on the right page without asking anyone anything.
Trial class enquiries straight to your inbox or WhatsApp
A signup form connected to your email or WhatsApp. Name, age or skill level, programme of interest, contact. The student fills it in at 10pm Sunday. You see it Monday morning. No lost DMs, no calls during training.
Also included
Instructor profiles that build trust
One page per instructor. Bio, qualifications, belt rank or certifications, photo, classes they teach. New members read the profile before booking the trial. They walk in already knowing who is going to teach them.
Local SEO + GEO for "near me" searches
Schema.org Service, llms.txt, citable FAQ. When someone searches "yoga studio [your city]", "BJJ academy near me" or asks ChatGPT "best gym in [neighbourhood]", your academy shows up. Not the chain down the road.
Photo and video gallery of real classes
Photos of mat sessions, weights area, dance studio, yoga shala, kids drills, adult sparring. The community sells the academy. Embedded Instagram if you want to keep one feed across both.
Mobile-first, fast, indexable
80% of "near me" searches happen on mobile. Built mobile-first. PageSpeed above 88. Loads on 4G in under 2 seconds. Google indexes you properly so you actually rank.
We have already done this. For Academia de Capoeira de Lisboa.
Academia de Capoeira de Lisboa runs three separate programmes, kids, teens, adults, plus workshops and team building. Different age groups, different schedules, different enrolment flows. Before the site, all of it was handled by phone, DM and WhatsApp. Instructors were answering questions during sessions. Families were falling through the cracks.
We built the official site at academiadecapoeira.pt. What we delivered: an identity and method page, multi-programme structure with a dedicated page per age group, programme cards on the homepage, online enrolment form connected to the team's inbox, photo gallery, and schema + llms.txt for local SEO and AI search visibility.
The outcome: trial class requests arrive in the inbox without the instructor picking up the phone. Parents in Cascais enrol online on Saturday morning. The team stopped losing leads to unanswered DMs. They estimate the site saves over 40 hours/month of admin time. Phone interruptions during class went to near zero.
(Academia de Capoeira de Lisboa is a WebMar Studio client with their knowledge and permission.)
Your gym doesn't close at night. Your website shouldn't either.
15 minutes. Zero commitment. We review your current online presence live and tell you exactly what it costs to build. You can start at €300 and grow at your own pace.
Pricing for academy websites
One-time payment. No monthly fee. No surprise renewals. You own the site forever.
Tier 1 — €300
Delivered in 1 to 2 weeks.
Design, timetables, gallery, contacts, social links. Mobile-first, schema, fast. Ideal for a single-location academy that needs to exist on Google.
Tier 2 — €1,200
Delivered in 3 to 4 weeks.
Tier 1 plus CMS to manage schedules and content yourself, online enrolments with a dashboard, instructor profiles and full SEO + GEO setup.
Tier 3 — €2,500
Delivered in 6 to 8 weeks.
Tier 2 plus member area, online payments, class booking with capacity limits, multi-location pages. Pairs cleanly with Gymdesk, Mindbody or your existing software.
Tier 4 — €4,500+
Delivered in 8 weeks or more.
Fully custom. Anything you need: native app integration, custom workflows, complex memberships, multi-brand. We scope it together.
What academy owners ask us
I already have Instagram and Facebook with good photos. Why do I need a website?
Instagram has no enrolment form, no timetable organised by programme, no visibility on Google when someone searches "dance school Lisbon," and it can be suspended tomorrow without warning. Your website does the three things Instagram cannot: captures enrolments, answers common questions at any hour, and appears in the right searches.
Can parents actually sign up online?
Yes. The form works on phone, tablet and desktop. The student or parent fills in name, age, programme of interest and contact. The request arrives in your email or WhatsApp. If you want payment for the trial class at the point of booking, we integrate that too.
Can I update the timetable myself when it changes?
Yes, from Tier 2 onwards. You get a simple panel where you edit schedules without needing to know any code. A room change or time shift is live in two minutes. No email to us needed.
Does it work for academies with multiple instructors and spaces?
Yes. We organise by instructor, by space, by programme, or whatever combination fits your structure. Academies with three rooms and six instructors have come through us before.
I already pay for gym management software like Gymdesk or Mindbody. Do I still need a website?
Yes, and they do different jobs. Gymdesk, Mindbody and similar tools manage your existing members. They are invisible to Google. Someone searching "BJJ classes in Porto" or "yoga studio Lisbon" will never find your Gymdesk profile. Your website is the public front door, captures the stranger who has never heard of you. The management software handles them once they are inside.
How long does it take to launch?
Tier 1: 1 to 2 weeks. Tier 2: 3 to 4 weeks. Tier 3: 6 to 8 weeks. Tier 4: 8 weeks or more depending on scope. You provide photos, programme descriptions and timetable, we handle the rest.
How much does it cost?
Tier 1 (€300): design, timetables, gallery, contacts, social links. Tier 2 (€1,200): CMS to manage schedules and content yourself, online enrolments with a dashboard. Tier 3 (€2,500): member area, payments, class bookings. Tier 4 (€4,500+): fully custom. Always one-time payment. Never monthly.
While you are teaching the 6pm class, someone is Googling your discipline. They will find whoever has a site. Make sure it is you.
Talk to usDifferent business? See restaurant websites or musician websites.